Event Innovation of the Year
Gift of Kindness
In 2011, for the second time in a row, we organized our Annual Toy Donation Drive – Gift of Kindness for elementary school students of an inner city school in Detroit. As expected, it was very successful in terms of (1) Toys collected, (2) Online Donations, (3) Local support, (4) Volunteer support and (5) appreciation from the Detroit school where we donated new toys.
|Attendees||>100 elementary school students and >6 teachers and school principal.|
|New Volunteers||4 (100% increase in volunteer base)|
|Publicity||On Facebook events
Event Flyers displayed in Grocery Stores & Temples.
Bombay Grille, a local restaurant supported us to keep a Toy Donation box for drop offs
Announcements on local AM Radio.
MIindia.com, DetriotIndia.com, EkNazar.com, DhartOnline.com
Event Flyers posted on Chrysler Employee message boards
|Local Impact||High Appreciation from residents of Detroit African American community|
|Scope of Replication||VERY High (very easy to replicate)
Other ACs should it just before Christmas or on Thanksgiving day
|Diversity||Indians, Indian-Americans & African-Americans (Men & Women)|