Event Innovation of the Year

Southern California

So Cal Walk for Child Rights

Measurement Metrics:

  • New event idea/event : Old event, new ways of reaching out to people.
  • # of participants/attendees : 140+ participants
  • Type and diversity of attendees : Different age groups, but mainly Indian
  • Revenue generated : $7815 + $1000 (waiting from Time Warner as volunteer grant)
  • Degree of replicability (1-5) - how easy would it be for others to organize this event? 2 (Fairly easy).
  • Media coverage (# of articles) : Partnership with other non-profits like NET-IP, AID-LA.

Your Story (500 words maximum):

Walk is one of the national events of CRY America and SoCAL always participates in walk. But we knew we had to do something new this year to make it a big success and take it to the next level. Some of the challenges we face every year are -

  • Venue location (Whether to pick a location in OC or in LA)
  • Sponsorship
  • Participation
  • Active volunteers to execute the event.

Some of the key tasks which made the event more innovative and successful were -

  1. Couch to Ouch health campaign - We ran a health campaign on facebook for 9 weeks of schedule to train for a 5 K run. We met every sunday at the venue for practice group running sessions.
  2. Early publicity - Our publicity started two months before the event. We focused more on online publicity.
  3. Partnering with other non-profits: CRY SoCAL spent a lot of effort to partner with lot of non-profits like NET-IP (Network of indian professionals) and AID-LA (Association of India's development) this year and so we got active participation from them.
  4. Teams- As tried in the past, creating teams was a very effective way to get more people to sign-up for the event.
  5. Food sponsors - We got our samosas sponsored from ISS, pakoras from Samosa house and juices from Jamba juices.

Above all, the focused efforts of individual team lead (events lead, sponsorship lead, run lead, walk lead) made this a big success.