CRY LA - Let Her Fly Campaign 2015

About the Campaign
These three simple words - Let Her Fly, have the power to set a girl child free. It is a war cry, a mission statement to break the shackles of outdated mindsets, prejudice and discrimination.
Problem
In many parts of India, the birth of a girl is not welcomed. Right from her arrival, she faces discrimination, humiliation, and oppression at every stage of life.
Approach
We want to be part of a world where girls are celebrated. Where they are treated equally, with love and respect. What is urgently required in society today is a change of attitude.